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Groupon est un site de vente groupé qui permet à la fois aux acheteurs de faire des économies et aux restaurateurs et commerçants de faire connaître leurs produits à un plus grand nombre de personnes. Avec maintenant près de 35 millions d’utilisateurs enregistrés, Groupon a commencé modestement en 2008 avec pour première offre une pizza […]"/>

Groupon : génèse du leader des bons de réductions en ligne !

Groupon est un site de vente groupé qui permet à la fois aux acheteurs de faire des économies et aux restaurateurs et commerçants de faire connaître leurs produits à un plus grand nombre de personnes.

Avec maintenant près de 35 millions d’utilisateurs enregistrés, Groupon a commencé modestement en 2008 avec pour première offre une pizza à moitié prix, cadeau du restaurant situé au premier étage de l’immeuble où logeait la jeune entreprise.

Le financement de Groupon se fait en gardant 50 % du prix des produits vendus sur son site. Comme la remise minimale sur Groupon est de 50 %, le site récupère une commission sur la prestation effectuée selon le poids et la notoriété du partenaire. Ainsi, on ne va pas retrouver de produits de base, puisque la marge bénéficiaire sur ces est trop faible pour permettre une réduction importante. On retrouve plutôt des produits de luxe sur lesquels on peut trouver une marge bénéficiaire avantageuse pour Groupon, des produits de jeunes entreprises qui se lancent sur le marché ou en quête de nouveaux clients, car il faut savoir que certaines entreprises sont prêtes à courir le risque de vendre à perte pour se faire connaître.

groupon

Les bons de réduction ne constituent qu’une petite fraction du prix payé par le client, par exemple un bon de 40 € vendu 20 € pour un repas au restaurant peut finalement valoir plus que 40 €.

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