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Fondé en 2008 par Andrew Mason, Groupon est un site commerce électronique spécialisé dans l’achat groupé. Il est aujourd’hui très actif dans la plupart des grandes villes d’Amérique du nord, à savoir les États-Unis et le Canada. Le site est également présent en Amérique latine notamment au Brésil mais aussi en Europe avec des pays […]"/>

Groupon : les deals Groupon dans le top 100 des sites web ?

Fondé en 2008 par Andrew Mason, Groupon est un site commerce électronique spécialisé dans l’achat groupé. Il est aujourd’hui très actif dans la plupart des grandes villes d’Amérique du nord, à savoir les États-Unis et le Canada. Le site est également présent en Amérique latine notamment au Brésil mais aussi en Europe avec des pays comme l’Allemagne et la France.

Ce site spécialisé dans le commerce électronique a basé toute sa stratégie commerciale sur le concept d’achat groupé. Il s’agit d’un système via lequel pour obtenir des réductions importantes sur un produit un groupe de personnes se met ensemble. Le succès de ce type d’achat est réel même en France dans la mesure où Groupon figure dans les tops 100 des sites.

groupon

Pour ce qui est de l’offre de Groupon, elle se compose de bons de réduction, de produits d’entreprise naissante ou encore de produits de luxe. Sur ce secteur, le site réalise des marges importantes.

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