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C’est tout nouveau! Après le bouton « J’aime », voici venu le temps du « J’achète », qui lui fait bien plus de mal à notre portefeuille… En effet, le réseau de Mark Zuckerberg teste actuellement cette fonctionnalité aux Etats-Unis, qui permet de faire des achats sans avoir à quitter sa page Facebook! En cliquant sur ce bouton directement intégré […]"/> ( ! ) Notice: Undefined variable: post in /home/yookagence/trendymen/wp-content/plugins/facebook-open-graph-meta-in-wordpress/fbogmeta.php on line 38 Call Stack #TimeMemoryFunctionLocation 10.0002233128{main}( )../index.php:0 20.0006233568require( '/home/yookagence/trendymen/wp-blog-header.php' )../index.php:17 30.612812437736require_once( '/home/yookagence/trendymen/wp-includes/template-loader.php' )../wp-blog-header.php:19 40.623112517920include( '/home/yookagence/trendymen/wp-content/themes/wonderwall-magazine/single.php' )../template-loader.php:106 50.623112517952get_header( )../single.php:1 60.623112518536locate_template( )../general-template.php:41 70.623512518800load_template( )../template.php:672 80.623612532336require_once( '/home/yookagence/trendymen/wp-content/themes/wonderwall-magazine/header.php' )../template.php:723 90.624512546944wp_head( )../header.php:34 100.624512546992do_action( )../general-template.php:2884 110.624512547568WP_Hook->do_action( )../plugin.php:478 120.624512547664WP_Hook->apply_filters( )../class-wp-hook.php:311 130.684113172800call_user_func_array:{/home/yookagence/trendymen/wp-includes/class-wp-hook.php:287} ( )../class-wp-hook.php:287 140.684113173312insert_fb_in_head( )../class-wp-hook.php:287 150.724613196160get_fbimage( )../fbogmeta.php:63
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http://www.trendymen.fr/wp-content/uploads/2013/02/Logo-Facebook.jpg"/>
Logo-Facebook

Facebook vous incite à faire du shopping avec le bouton « J’achète »!

C’est tout nouveau! Après le bouton « J’aime », voici venu le temps du « J’achète », qui lui fait bien plus de mal à notre portefeuille… En effet, le réseau de Mark Zuckerberg teste actuellement cette fonctionnalité aux Etats-Unis, qui permet de faire des achats sans avoir à quitter sa page Facebook!

En cliquant sur ce bouton directement intégré aux publicités présentes dans leur fil d’actualité, les membres de Facebook pourront faire du shopping sans avoir à ouvrir une nouvelle fenêtre pour se rendre sur la page du commerçant. Facebook estime que ce service va profiter aux entreprises, qui devraient « accroître leurs ventes ». Mais les internautes eux aussi ont un intérêt à voir cette fonctionnalité déployée: « Acheter un produit directement auprès d’une entreprise, sans quitter Facebook », et ce de manière sécurisée selon les dires de la firme.

Logo-Facebook

En effet, Facebook a déclaré: « Nous avons conçu cette fonctionnalité avec la vie privée des utilisateurs à l’esprit, et nous avons pris des mesures pour que l’expérience soit sécurisée ». Les données bancaires des membres ne seront donc pas transmises aux annonceurs, mais pourront être stockées par le réseau social pour faciliter un achat futur. Pour le moment, Facebook ne prend aucune commission en cas d’achat, puisque leur objectif est d’abord de séduire les entreprises.

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