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Mappy, leader français de la cartographie et du calcul d’itinéraires est en train de complètement revoir son business model pour contrer Google Maps. En effet, Mappy mise de plus en plus sur le commerce local et la gestion de la visibilité des marques sur Mappy. En effet, la mise à disposition gratuitement des cartes par […]"/>

Mappy : nouvel acteur du commerce local pour contrer Google Maps ?

Mappy, leader français de la cartographie et du calcul d’itinéraires est en train de complètement revoir son business model pour contrer Google Maps. En effet, Mappy mise de plus en plus sur le commerce local et la gestion de la visibilité des marques sur Mappy. En effet, la mise à disposition gratuitement des cartes par Google Maps a forcément demander à Mappy de réagir. Avec succès comme l’esdxplique le patron de Mappy !

Pascal Thomas, le patron de Mappy a un discours très clair, souhaitant faire de Mappy un acteur majeur du commerce de proximité en France.Comme nous l’avions vu il y à quelques jours, Mappy propose désormais l’offre « Vitrine réseau digitale » pour favoriser la mise en avant des franchises sur les cartes Mappy.

Mappy

Pascal Thomas explique que ce changement de business model de Mappy a été provoqué par l’attitude de Google Maps qui a tué le marché : « En 2007, Google a décidé de rendre totalement gratuit la fourniture de cartes. Ils ont tué ce marché. ». Du coup, Mappy s’oriente vers le commerce de proximité, élément essentiel pour les utilisateurs des itinéraires ou encore de la carte de route proposée par Google Maps certes, mais valorisée par Mappy comme l’explique Pascal thomas :

« Mappy est d’abord devenu un très gros site de réservations d’hôtel : 200.000 nuitées par an, ce qui représente 15 % de nos revenus. L’autre élément de notre transformation, c’est de faire apparaître des commerces de proximité sur nos cartes. Nous leur vendons de la visibilité sur le web. Car Mappy, c’est sept à huit millions de visiteurs uniques par mois, soit l’un des plus gros sites internet français. »

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