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Alors que WhatsApp a récemment été racheté 19 milliards de dollars par Facebook, un petit retour sur Snapchat, l’application qui a déjà refusé les milliards de Facebook et Google et souhaite conquérir un public toujours plus large. Snapchat peut-elle concurrencer les poids lourds comme Twitter et Facebook ? C’est en tout cas ce que pensent […]"/>

Snapchat : trop de failles de sécurité pour le réseau social anonyme Snapchat ?

Alors que WhatsApp a récemment été racheté 19 milliards de dollars par Facebook, un petit retour sur Snapchat, l’application qui a déjà refusé les milliards de Facebook et Google et souhaite conquérir un public toujours plus large.

Snapchat peut-elle concurrencer les poids lourds comme Twitter et Facebook ? C’est en tout cas ce que pensent ses créateurs, bien décidés de garder leur indépendance. Si vous ne connaissez pas Snapchat, c’est une application disponible que vous soyez sous Android, IOS ou Windows Phone, qui permet d’échanger avec des contacts des photos, plus ou moins stupides, qui disparaissent au bout de quelques secondes. L’application, gratuite, est très prisée des jeunes, qui y voient un complément plus intime aux poids lourds Facebook et Twitter, bien qu’avec seulement 50 millions d’utilisateurs début 2014 Snapchat soit encore loin de Facebook et ses 1,4 milliard d’utilisateurs.

snapchat-spam

Cependant, si l’application séduit beaucoup les jeunes (l’âge médian de ses utilisateurs est situé aux alentours de 18 ans), elle souffre de plusieurs défauts. Le premier est l’absence d’un modèle économique convaincant. Et cette question est encore plus légitime lorsqu’on sait que Snapchat a refusé successivement trois puis quatre milliards de dollars de la part de Facebook et Google. Une solution serait la publicité, mais comment faire lorsque les messages disparaissent après quelques secondes ? Une autre serait de profiter de la conservation des données de ses utilisateurs. Un autre gros problème de cette application est la présence de nombreuses failles de sécurité. L’application a déjà été victime de piratage et des numéros de téléphones conservés sont apparus sur la toile.

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