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L’enseigne française de vente de meubles et d’accessoires d’aménagement Conforama vient de lancer un nouveau site de vente en ligne qui devrait permettre à la marque française de booster ses ventes ! L’objectif de Conforama est d’un côté de développer la vente en ligne, mais également de mieux renseigner les internautes avant leur venue en […]"/>

Conforama : nouveau site en ligne pour « booster » les magasins ?

L’enseigne française de vente de meubles et d’accessoires d’aménagement Conforama vient de lancer un nouveau site de vente en ligne qui devrait permettre à la marque française de booster ses ventes ! L’objectif de Conforama est d’un côté de développer la vente en ligne, mais également de mieux renseigner les internautes avant leur venue en magasins !

En effet, le site de Conforama a réalisé 92 millions de visites sur l’année 2013 et le communiqué de la marque annonce que 80% des clients consultent le site internet avant de venir en magasin, afin de préparer leurs achats mais également comme outil d’aide à la vente. Le nouveau site internet de Conforama propose donc plus de contenus sur les meubles et autres produits !

conforama

En effet, le site internet de Conforama permettra aux internautes de retrouver toutes les références de la marque en ligne mais également des produits en exclusivité. L’objectif de Conforama est évidemment de concurrencer les pure players comme Cdiscount ou Amazon mais également de permettre aux clients en magasins de mieux préparer leur visite !

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